Dubbed as “the world’s first 24 hour music video” LA has never looked so beautiful in Pharrell’s latest video for his single “Happy”. With the simple concept of 4min uninterrupted segments you watch Angelinos dance throughout LA at literally all hours of the day. With minimal set boundaries you get to see locals drive/walk through the background that really brings the concept together because you get the full LA flavor without even having to try. Genius!
On a trip to Pasadena last weekend I took the Metro through Union Station and I couldn’t help but smile as I walked through the main transit hall thinking of this video. Best believe that you will find me all over LA recreating some of these scenes.
Checkout 24hoursofhappy.com for the full experience.
Here are all 24 hours, which I must admit that I have watched at least 12 of so far…