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- Dec 05, 11
Web Design Served recently featured the design work we did for LA Plaza on their home page!. One of several curated sites apart of the Behance Network, Web Design Served seeks to feature "Fresh works from leading creative professionals" and it is exciting to be included along side so many talented designers. Thank you to Behance for the feature!
Check it out: http://www.webdesignserved.com/gallery/La-Plaza-De-Cultura-y-Artes/1852245
(scroll to the bottom of the page to click to "appreciate" this project.) http://seso.net - Dec 01, 11
Found this in the office today. We are working with the TED team to redesign http://www.insideoutproject.net/ and it seems that someone in the office submitted my photo to be printed and posted on our wall. Each poster is meant to have a statement associated with it. What should mine be? Check out the current site for examples. Redesign set to launch early 2012.
Thank you to the TED team for the poster. :)
- Nov 29, 11
"California is loaded. From Disneyland to farmland, we’ve got Scientology and superstars, Silicon and silicone, crips and bloods. The border. Krumpin’ Clownin’ Jerkin’. The surf and the turf. The boom and the bust. California is humanity run amuck and then packaged, branded and sold. California Cuisine, California Love, California Casual, California Gold, California Girls, and of course, California Dreams. If it exists in the world, it exists here and it does so with pizzaz."
Truly provocative. 8 stories from The Golden State and 8 specific reasons to pray for California. These people are our neighbors and if we are really honest with ourselves we can relate to them in one way or another. We have all grasped for hope, meaning, and significance in our lives, but I have come to find that these can't be found in things, locations, situations or experiences. Hope is a person and his name is Jesus. Fair warning: "Honey Pie" contains mature content. http://californiaisaplace.com - Nov 24, 11
Family recipes, Taylor Lautner teenage chatter, Just Dance on the Wii, and a house full of laughter. Thankful.
- Oct 05, 11
Might as well add an iPad to the wishlist as well. - Sep 29, 11
Today at Seso ... "Gratuitous!" was the response to one of my design comps. I was then given a mini banner to remind me never to do it again! - Apr 14, 11
"I conclude with a brief coda on the city without memory—the city where movies come from, where sea, mountain, and desert all meet in an endless sprawl of stucco tract homes and strip malls and palm trees and affluent desperation—my own city, Los Angeles."
– Grant Horner; Preface to Meaning At The Movies - Apr 07, 11
Iwan is a friend of mine from Switzerland and we became friends when he was visiting LA for the first time couch surfing on a friends couch. He has since been back to LA for a second visit and recently started a progressively expanding Flickr set called Love Grown Tall. He combines photos of LA with type, graphic design and poetry that makes me fall in love with LA all over again. Its great to see a new perspective on things that are so familiar. In Iwan's words:"An ode to a town that has been good to me: Los Angeles.
Some say it's ugly. I say look closer. Love Grown Tall is my personal way of processing the experiences in LA and an experimental project with the aim of bringing together different things that I hold dear. There's photography, typography, graphic design, layouting, lyrics, poetry, urbanity and architecture. And even more. If you look closer."View Love Grown Tall
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- "A few tips that my grandmother should have given me, but unfortunately never did." Grandma knows best. @Behance http://t.co/2EeK4qN7Jan 27, 12 from web Reply, Retweet, Favorite
- Quantic & Alice Russell - Look Around The Corner http://t.co/Stl05CfF Looking forward to the full length album in April.Jan 20, 12 from web Reply, Retweet, Favorite
- Excited to see http://t.co/U2YOFPcB back online!Jan 16, 12 from web Reply, Retweet, Favorite
- Jan 04, 12 from web Reply, Retweet, Favorite
- Merry Christmas!
- Cheech & Chong - Santa Claus And His Old Lady http://t.co/n2IF80fo via @vidinbox
- "Who you gonna call ..." http://t.co/o84qQ4LU
- Design work for LA Plaza is featured on http://t.co/dr4NifOe http://t.co/pCV4DUnA
- InsideOut Abe Poster http://t.co/7VB790cg
- Rhetoric - Ready or Not http://t.co/O0baPEWA
- This concludes #averywatch2011. Can't wait to meet @lilaveryrenee!
- Nov 29, 11 from web Reply, Retweet, Favorite
- California Is A Place http://t.co/ofgJnagR
- "Digital HTTPsters" http://t.co/sr2Jo7avNov 28, 11 from web Reply, Retweet, Favorite
- Thankful http://t.co/gkBVveDo
- @thepaulmeyers Can you get me a test drive in the XKR-S for Christmas? http://t.co/9iEVizTYNov 16, 11 from web Reply, Retweet, Favorite
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Info
- SummaryAbe Serrano is an Interactive Art Director who specializes in Brand Experience + Strategy, Art Direction and Design.
Clients include Yahoo, ABC, Nissan, Target, FX, EA, Maxis, La Plaza de Cultura y Artes, UCLA Health System, Balboa Park Online Collective, ESRI, Lionsgate, Warner Bros, and MGM.
Abe is currently living in Los Angeles.Specialties: Brand Strategy, Art Direction, and Design.Experience- Jul 2010 - PresentArt Director / Seso Media GroupEstablished the creative direction and design for clients such as La Plaza de Cultura y Artes, UCLA Health Systems, Balboa Park Online Collective, Santa Monica’s GLOW Festival and ESRI. Partnered with Creative Director for client presentations and directed design and development teams.
- Mar 2008 - Jun 2010Interactive Art Director / Planetwide MediaIncreased revenue, market reach and user base by providing branded solutions for partners such as MGM, EA, FX, W!ldbrain, Sports Illustrated, 4Kids Entertainment and Atlantic Records. Directed, managed and mentored a creative team to design partner branded content–creation experiences utilizing Planetwide’s proprietary online application platform.
- Apr 2008 - Jun 2008Flash Instructor / UCLA ExtensionUCLA Extension is a continuing higher education provider.
As a Flash Instructor I taught a 12 week online class titled "Intro to Flash CS3". Covered best practices, animation basics, media integration, and intro to ActionScript 3. Introduced students to industry standards and various uses of flash including marketing promotions, applications, and rich user experiences. Many students had never touched Flash before my class and were able to produce professional portfolio pieces at the end of the course. - Mar 2007 - Dec 2007Designer / Yahoo! Inc.Integrated with Yahoo’s internal design teams to launch the Yahoo Summer Movie Guide, Yahoo Kids Holiday Gift Guide and Yahoo Shine. Collaborated with art directors and information architects as well as directed junior designers and development teams to produce solutions that embraced Yahoo’s usability standards and meet the needs of their users through innovative interfaces and contemporary design.
- Mar 2006 - Mar 2007Production Artist / SchematicContributed to a highly talented team of art directors, upper level designers, information architects, project managers, and technology developers. Together we developed innovative interactive advertising solutions for clients such as ABC, Microsoft, Nissan, Target, and Warner Bros. My contributions included flash production, 2D animation and designing motion prototypes.
Education-
2002 - 2006The Art Institute of California Los AngelesBachelor of Science in Interactive Media Design
Additional Information-
Websites:
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Honors:Award: OMMA 2007 Agency: Schematic Role: Flash Animator Project: Nissan Sentra AdPod for ABC Episode Player Link: http://thinkabe.com/nissan/
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Interests:new technology, interactive exhibits, mobile technology, running, music.
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